While, Graves was referencing food, it nonetheless becomes a powerful political statement about consumerism in general. Consumerism is a method of control over the unsuspecting.
The Overlords want to access your brain to empty your pocket; much like a burglar and your house. They want to keep you on the treadmill and thus devise ways to harness your attention. A bit like Pavlov’s dogs, which were trained to respond to stimuli. Or Skinner’s book Walden Two, written by the psychologist where it was envisaged that the masses would be conditioned to behave appropriately. The last thing the Overlords want is for you to think!
It may be a bit like being hypnotized. Look into my eyes – when I click my fingers, tout de suite – you are under my control – you will now do many silly things. Advertisements induce a similar response, they make people buy, buy, buy! Meanwhile the Overlords live in the twilight world of obscene wealth and no doubt some come to believe they are paternalistic deity.
Are we being conned? A quick glance at computers may lead us to Reason. We have a desktop – we need more power – more ram, more hard- disc. Then we need even more and the latest software and the upgrade and we arrive at windows 8.1. Will we stop there? No, no, no! We need a laptop and soon go through the same procedure as with the desk top. Now we need a smart phone an all singing dancing acrobatic smart phone. We need: little kids in primary school need, old grannies in care homes need, suddenly there’s a mountain of need.
Who decided we need? Was it us? Are we in control, making personal decisions about
our desires? Another master class in ‘we need’ stems from fashion. We must have this year’s colour – decided for us 18 months in advance. Must have that dress worn by the supermodel or celebrity. How many pairs of shoes does one person need? We are also at the mercy of built in obsolescence whereby manufacturers make goods designed to falter after a period. Type in – built in obsolescence and be staggered by the multitude of examples.
Consumerism is a method of control; people get trapped in a pleasure zone. Each time they buy an item the endorphins race into their head and the buyer gets a kick just like a druggie. They are as lab-rats spinning the treadmill. Why else would companies spend £/$ billions on advertisements if they did not influence. Supermarkets are designed to make you buy more than you intended. We are being conditioned to respond.
Take note of the words of Edward Bernays from his book Propaganda 1928:
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute the invisible government which is the true ruling power of our country,…We are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of.”
Bernays claim to fame came from public relations. It was he who made smoking ‘cool’ for women in the 1920s. Who made America believe that bacon & egg was a natural breakfast for the U.S. For Proctor & Gamble, he convinced millions that Ivory soap was the best. Today others have taken over his mantle to convince us that we need, need, and need. www.en.wikipedia.org/wiki/Edward_Bernays
In 2006 a journalist at Der Spiegel carried out an interview with the founder of a PR company Burson-Marstellar: “Bernays thought he could control public opinion. His methodology of course was fundamental. Most of the things we do today were identified by Bernays 80 years ago”. Harold Burson www.sorcewatch.org
Large companies spend £/$ billions to make their product a ‘brand’. The costs of the adverts are added to the cost of the product – therefore you are paying for the company to manipulate your buying habits. How ‘cool’ is that? The Overlords have control!
Many get so caught up in consumerism that they camp overnight to be the first to have the new iPhone; even though millions will have it within a few weeks. Likewise many must have this year’s new car, even though it loses value as soon as it leaves the showroom, and the price will drop in a few months. These are the most powerful free adverts a company can get, thanks to you.
Reason has no defence against being ‘cool’. We spend £/$ billions annually trying to be ‘cool’. Any purchase from the iPhone, coffee maker, and specific brands. Some folks will not leave the house unless they have a ‘brand’ to wear! We generate billions of tonnes of waste trying to be ‘cool’:
“220 billion cans, bottles, plastic cartons and paper cups are thrown away each year in the developed world”. www.verdant.net/society.htm
In the developing world the situation is disastrous. The nations are offered free trade as a panacea for all their ills but does it work for the benefit of the people? Under the arrangement the countries can have all their needs met by the multinational companies, therefore they import a lot. If the country is compliant they can manufacture some goods to be sold in the West.
Thus the nation becomes dependant on imports = balance of payments deficit = need to borrow = debt = IMF/World Bank help = job cuts, wage cuts = poverty = cheap labour + long hours = sweat shop = virtual slave labour = dependant on charity = foreign aid = corruption = poor investment = lack of local business development = dependant on charity = vicious circle = no human rights = cheap gear for the developed world.
Where are all the trendy socialists and liberals now? Let us hear them rage against the dying of the light!
“The market, one has to conclude, is not always the best guarantee of free choice or democracy”. Charles Handy: The Hungry Spirit p123.
Consumerism may bring pleasure to the unsuspecting but it brings with it severe costs. Our environment is under constant attack. Our ability to breathe fresh air diminishes with every new car and truck. China has a potential 150 million cars on the road and the number is set to grow. www.worldwatch.org/node/810 The world’s population is expected to reach 9 billion by 2050. UN Only recently(April 2014) in the UK a report by Professor Frank Kelly, Department of Health has suggested that diesel cars are responsible for smog and a lot of Nitrogen Dioxide and as many as 7000 deaths per annum.
In America transportation accounted for 30% of US energy demand. “In 2005 motor vehicles produced $56 billion in health and other non-climate dangers”. Also “Coal fired plants are the single largest source of greenhouse gases in the U.S.”. National Research Council Oct: 2009.
“ ..the air in our cities has pollution levels that are higher than those recommended by the World Health Organisation”. The natural and the social: uncertainty, risk, change. Steve Hinchcliffe & Kath Woodward (ed:).
The degradation of our environment; is it our fault or the result of the Overlords control over us? Can we excuse ourselves by claiming we were drugged by consumerism? Move away from the herd, follow the path to Logic and escape the Overlords control. Somewhere out there a sleeper has awoken, join them. Help make tomorrow’s world a place to breathe!
“The sobering thought is that individuals and societies are not, in the end, remembered for how they made their money, but for how they spend it”. Charles Handy: The Hungry Spirit p127.